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Our point of view
Wisconsin is a destination fit for all four seasons. There are numerous things to do across the state no matter the weather.
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A campaign highlighting the all-year long appeal of Wisconsin to tourists would be the perfect way to put the state on the map.
The story
There’s nonstop fun in Wisconsin no matter the season. Wisconsin has something for everyone.
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Find a winter escape in the Midwest with multiple indoor waterparks, hit some of the best hiking trails in the nation this summer, and more.
The Work


Why it works
We positioned Wisconsin as an all-around tourism destination, giving it mass appeal.
Not only attracting Midwesterners but out of towners as well. Pinning it as a diverse location full of adventure and wonder.
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